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-Archives- Thursday, September 6, 2007
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Thursday, September 6, 2007
Emphasizing on Employee Motivation and Strategic Marketing and Planning
One of the most underrated things that a person can do is boost their morale and set higher goals and standards that will be to their benefit. Some employees are content with just achieving set primary goals to prove their worth; while other fails to see the beauty of aiming higher than what is expected from them. Such accomplishments will indeed be to their advantage in the sense that it becomes informal training and acquiring an advanced sense of knowledge, since work experience is something that is not material for people to rely on today. Most companies would put weight on work experience since such would need minimal training programs and better yet, introduce innovative techniques. Such industries that are known to prefer work experience and advanced training include Information Technology, Sales and Marketing, and Business Research and Development . These areas usually have unique strategies, and such ways will help differentiate companies from one another, the effectiveness which shall be for the benefit of the company they are working for above anything else.
Information Technology Professionals cater to a wide variety of computer related knowledge that include Programming languages in the area of Java, Perl or Powerbuilder. These programs set their bars high and would be among the crop of manpower resources that are hard to find thus allowing them to command their prices and compensation benefits to the best bidder. Networking solutions as Intranets and Networking Security are another hot commodity in the market and enhancing and mastering such an art is truly something people should not pass up.
For Sales and Marketing, the various techniques that include Direct Marketing, Network Marketing, Brand Marketing, Global Marketing and Category Marketing are among the top needs in the search for the most efficient way of to find the right mix of people and strategies for a company to prosper. Such companies that have indulged in these marketing strategies include better known companies such as Forever Living, Lifestyles, Portal Innovations, Universal Robina Corporation, Coca Cola, Chin Chin Black Gulaman and of course San Miguel Corporation. The list goes on, but these are among the leaders in their respective lines of business.
Business Research and Development needs are becoming rampant, since traditional ways of management need new blood injected in them to keep pace with the forerunners who have employed various strategies to pick up their revenue generating schemes. The need for the use of various internal tools (BCG Matrix, TOWS Analysis, Grand Strategy, Space Matrix) and external strategies that make use of the various forces as known through Porter's 5 Forces is something that each company will need to take into consideration as well. Mixing up everything into one thorough evaluation matrix will help identify the shortcomings and needs of any company, something that most organizations are unaware of resorting to as of to date.
Now What? Ads in the John?
by BIG Mike McDaniel
It started when someone tacked the daily paper in men's
room above the urinals. The idea soon spread to the
stall in the ladies room and a new form of advertising
was born.
It is now so common place there are companies that
represent thousands of "johns" to advertisers, giving
each restaurant and bus stop owner a modest income for
the use of walls and stalls.
In the never-ending quest to find ad space, some
parking garages have sold painted billboards you have
to stare at as you make your way to the end for another
U turn while going up or down.
The newest trend is at the gas pump. What is there to
do while you stand there holding the nozzle open
wishing for the old days when the man who wears the
star was taking car of your car (If you are too young
to remember that one, I am sorry).
So what do you do while you stand there? Read the ad on
the pump handle, of course. A pitch for cell phone
minutes, or a tasty photo of a sandwich inside. Some
more sophisticated stations have small TV screens next
to the credit card slot on the pump that present a
solid stream of color commercials, both local and
national.
Radio used to be the only non intrusive advertising
medium. Meaning that you could get the commercials
while you did something else, as opposed to the
newspaper that you had to look at to read and see the
ads, or TV that requires you to sit and watch. But ads
pasted to restroom stalls or over urinals or painted on
garage walls and ads on pump nozzles are also non-
intrusive. You are doing something else while you "get
the message"
What can you do with your business to put your message
where people can, and must, see it? Are you doing
everything you can at your business to exploit empty
space to make a sales point?
Grocery stores post their newspaper ad at the door.
Many offer piles of flyers in case you left your
coupons at home.
Big box stores have discovered the joy of covering a
colorful ad with plastic and taping it to the floor so
you have to walk on it and you aren't going to step on
something unless you know its safe to do so. Gothca!
Discuss unique adverting possibilities with associates,
or people in your same business in other markets. If
you think about it, you too, can come up with something
as good as, or better than, ads in the john!
©2006 BIG Mike McDaniel, All Rights Reserved
For more about small business advertising, visit
http://BigIdeasGroup.com
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow
with promotions, special reports, mastermind
groups, seminars and consulting. Subscribe to
"BIG Ideas for Small Business" Newsletter
http://BigIdeasGroup.com
The Third Golden Key to Building a Multimillion Dollar Empire
Are you an entrepreneur that has started a business? Do you want your business to not only make a profit, but become a multimillion dollar empire? Do you have the drive and passion to push your business to the number one spot and make millions? If so, then you need to understand and implement the seven golden keys to building a multimillion dollar empire.
This article describes the third golden key to building a multimillion dollar empire and why you should apply it to your business. This information is the nuts and bolts you need to focus on. Take a hard look at your business to make absolutely certain that you are implementing this golden key.
Golden Key #3: "No Numbers means No Business"
In order to build a multimillion dollar empire you need to know your numbers. This means that you should be able to identify, track, and understand every number associated with your business. For example, just knowing your revenue number is not enough. You need to know revenue, profit, marketing numbers, and overhead numbers.
It is critical to know the numbers of your business because it enables you to make profitable, effective decisions. For example, you need to know how much you spend on Google AdWords campaigns so you can determine if it is worth investing in the campaign again or even investing a different amount of money in the marketing campaign. You need to be specific. An example would be that you know that you need to spend $2,500 on Google Adwords in order to earn $160,595 for your business. This number relationship demonstrates that your Google Adwords campaign is a good investment. You need to test and tweak your marketing campaign and this all involves money, revenues, and profit.
Ask yourself if you are building an organization or a bottom line. Remember, you have to spend money to make money. Spending money on marketing, for example, may seem like a great deal of cash; however the marketing will pay for itself triple time so it is worth the investment.
Following Golden Key #3 will enable you to avoid wasting time on business investments that don't yield results. You should constantly analyze and use your numbers to your advantage. This is one critical step to building a multimillion dollar empire.
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